APRIL 2026 — KEY METRICS
Gross Revenue
$48.4K
↑ 17% vs last month
Before returns
Net Revenue
$44.2K
↑ 14% vs last month
After returns deducted
Return Rate
8.6%
↑ 1.2pts vs last month
% of units returned
Avg Transaction
$67.40
↑ 4% vs last month
Per customer visit
Return Customer Rate
34%
↑ 6pts over 6 months
Visited more than once
Top SKU Revenue
$8,240
Women's Denim Jacket
17% of gross revenue
Dead Inventory Items
14
↑ 3 items since last month
No sales in 60+ days
RETURNS SNAPSHOT — APRIL 2026
TOTAL RETURNS VALUE THIS MONTH
$4,190 lost to returns
8.6% of gross revenue — up from 7.4% last month
$1,820
Footwear
$1,240
Outerwear
$610
Tops & Tees
$520
Accessories
Gross vs. Net Revenue
6-month trend — gross revenue vs. net revenue after returns. The gap is your returns cost.
Gross Revenue
Net Revenue
Return Rate by Category
% of units returned per product category — April 2026
Top SKUs by Revenue
Best-performing products this month — gross revenue contribution
Revenue by Day of Week
Average daily revenue by day — identifies peak and slow trading days
Return Customer Rate
% of monthly customers who have visited more than once
Returns Value vs. Gross Revenue
Monthly returns cost stacked inside gross revenue — amber shows money lost each month
Net Revenue
Returns Cost
PRESCRIPTIVE INSIGHTS — APRIL 2026
DGM ANALYTICS — MONTHLY RECOMMENDATIONS
Footwear has a 14.2% return rate — nearly double your store average. That's $1,820 walking back out the door every month.
→ Review sizing info and product descriptions for footwear. A fit guide or size chart at point of sale could cut this in half.
14 SKUs have had zero sales in 60+ days and that number is growing. Dead inventory ties up cash and floor space.
→ Mark down the 5 oldest items by 20–30% this week. Recovered cash outperforms shelf space for slow-moving product every time.
Monday and Tuesday average under $4,000/day — roughly half of Thursday. You may be over-staffed on your two slowest days.
→ Shift one part-time shift from Mon/Tue to Fri/Sat where revenue is 3–4x higher. Estimated net margin gain: $800–$1,200/month.
Return customer rate is up 6pts over 6 months — 34% of your customers are choosing to come back. That's a real loyalty signal.
→ Introduce a simple repeat-customer incentive to push toward 40%. Repeat customers spend 25–40% more per visit on average.