APRIL 2026 — KEY METRICS
Monthly Revenue
$41.2K
↑ 8.4% vs last month
Total sales, April 2026
Rebooking Rate
58%
42% leaving without next appt
Clients who rebooked at checkout
Avg Ticket
$94.40
↑ $6.20 vs last month
Per completed appointment
No-Show Rate
7.8%
↑ 1.1pts vs last month
Appointments not honored
Top Provider Revenue
$12.8K
Aaliyah — 91% utilization
31% of total shop revenue
Retail Product Sales
$3,240
Pure margin — 7.9% of revenue
Industry benchmark: 10–15%
New vs. Returning
34/66
34% new — 66% returning
% of monthly client visits
REBOOKING GAP — APRIL 2026
POTENTIAL MONTHLY REVENUE WALKING OUT UNBOOKING
42% of clients left without a next appointment
~$17,300 in at-risk revenue — based on 42% × 437 visits × $94.40 avg ticket
437
Total visits
253
Rebooked
184
Left unbooking
$94.40
Avg ticket
PROVIDER UTILIZATION — APRIL 2026
Booked Hours vs. Available Hours
Utilization = booked client hours ÷ scheduled available hours. Revenue shown per provider for the month.
Aaliyah
91%
$12.8K
Jordan
78%
$9.4K
Chris
67%
$7.2K
Devon
54%
$5.6K
Monthly Revenue Trend
6-month gross revenue — November 2025 through April 2026
Avg Ticket by Service Type
Average revenue per appointment by service category — April 2026
Revenue by Day of Week
April 2026 — Saturday peaks at $12.8K; Monday is slowest at $3.2K
Rebooking Rate Trend
% of clients who rebooked at checkout — November 2025 through April 2026. Target: 70%. Current gap: 12 points.
Rebooking Rate
70% Target
PRESCRIPTIVE INSIGHTS — APRIL 2026
DGM ANALYTICS — MONTHLY RECOMMENDATIONS
Devon is at 54% utilization — lowest in the shop. At the current avg ticket, that's roughly $4,800/month sitting in an empty chair. The gap between Devon and Aaliyah is 37 utilization points.
→ Feature Devon's work on social with a direct booking link this week. If the problem is visibility, that's a fast fix. If it's demand, a discounted intro offer can seed the calendar within 30 days.
42% of clients — 184 people last month — left without booking a next appointment. That's ~$17,300 in potential revenue that walked out the door with no commitment to return.
→ Train every provider to ask for the rebook at the chair, not at the desk. A simple script — "Should we get you scheduled before you go?" — could recover $8,000–$10,000/month in committed future revenue.
Extensions average $320 per ticket — 3.4x the shop average of $94.40. Only one provider currently offers them, which means demand is capped by supply, not by interest.
→ Adding a second extensions-trained provider could add $4,000–$6,000/month in high-margin revenue. Identify the next candidate and invest in the certification — it pays for itself in under two months.
Retail product sales at $3,240 are 7.9% of revenue — pure margin. The industry benchmark for salons is 10–15%. You're leaving $850–$2,900/month on the table without adding a single appointment.
→ A simple recommendation at the chair — "Here's what I used today, I have it at the desk" — closes this gap within 60 days. No hard sell needed, just a habit built into the service close.