PRE-LAUNCH — CURRENT PIPELINE
Email Signups
347
↑ 40% growth last 60 days
Waitlist collected to date
Avg Monthly Signups
43
↑ Trending up since Jan
Over last 8 months
Projected Day-1 Users
~208
At 60% signup-to-download
Based on industry benchmarks
Email Signup Growth
Monthly waitlist signups since website launch — Sep 2025 to Apr 2026
Projected Launch Funnel
Estimated conversion from waitlist signup to active user at launch
Email Signups
Est. Downloads (60%)
Proj. Active (45%)
POST-LAUNCH PROJECTIONS — MONTH 3
Total Users
247
↑ 140% vs prior month
Tracked from launch day
Monthly Active Users
189
↑ 77% activation rate
Active in last 30 days
Core Feature Rate
78%
↑ 7pts since launch
Primary outcome metric
Differentiator Adoption
43%
↑ of users engaged
Core differentiator metric
User Growth
Projected cumulative registered users — months 1 through 4 post-launch
Cohort Retention
% of users retained at 30, 60 & 90 days after signup
Core Feature Engagement Trend
Projected improvement in primary outcome metric as users engage over time
Feature Adoption
% of active users projected to engage each core feature
STARTUP MILESTONES
MONTH 1
Concept &
Validation
Validation
MONTH 3
MVP Build &
Beta Testing
Beta Testing
MONTH 6
Waitlist &
Pre-Launch Growth
Pre-Launch Growth
NEXT
App Launch +
Analytics Foundation
Analytics Foundation
PRESCRIPTIVE INSIGHTS — PROJECTED LAUNCH QUARTER
DGM ANALYTICS — WHAT WE'LL TRACK & WHY IT MATTERS
Your email list is a pre-built audience — but only if you know how many actually convert to active users at launch.
→ Tracking signup-to-activation tells you whether your waitlist marketing attracted the right people, not just any people.
Cohort retention tells you where users fall off — day 30, 60, or 90. Most apps discover this problem 6 months too late.
→ Setting this up at launch means you catch the drop-off window early and fix it before it becomes a churn story.
Your differentiator feature is what separates you from every other app in your category. If users aren't finding it, you're underdelivering.
→ Tracking adoption from day one tells you whether onboarding is surfacing this feature — and when to push harder on it.
Core feature engagement is your proof point — for grant renewals, accelerator applications, and eventual investors.
→ Every month of clean engagement data before your next funding conversation is leverage. Start the clock at launch.