APRIL 2026 — KEY METRICS
Gross Revenue
$35K
↑ 11% vs last month
April 2026
Avg Ticket
$312
↑ $24 vs last month
Per completed appointment
Repeat Client Rate
41%
↑ 7pts over 6 months
Returned for another session
No-Show Rate
8.2%
↑ 1.4pts vs last month
Appointments not honored
Avg Artist Utilization
70.5%
↑ 3.2pts vs last month
Booked hours / available hours
Top Revenue Artist
$12.4K
Marcus — 87% utilization
35.4% of studio revenue
Walk-in Rate
22%
↑ 4pts — no policy in place
Of total appointments
NO-SHOW SNAPSHOT — APRIL 2026
ESTIMATED REVENUE LOST TO NO-SHOWS THIS MONTH
$2,870 lost to no-shows
8.2% no-show rate — no deposit policy in place
~$34K
Annual Run Rate
9.2
Appts Lost / Month
$0
Deposit Required
ARTIST UTILIZATION — APRIL 2026
Booked Hours vs. Available Hours
Utilization = booked client hours ÷ scheduled available hours. Revenue shown per artist for the month.
Marcus
87%
$12.4K
Jade
79%
$9.8K
Remy
64%
$7.2K
Sasha
52%
$5.6K
Monthly Revenue
6-month gross revenue trend — November 2025 through April 2026
Avg Ticket by Style Category
Average revenue per appointment by tattoo style — April 2026
Revenue by Day of Week
Average daily revenue by day — studio closed Mondays
Repeat Client Rate
% of monthly clients returning for a second session — 6-month trend
Revenue by Artist
Total gross revenue contribution per artist — April 2026. Marcus leads at $12.4K (35.4% of studio revenue).
PRESCRIPTIVE INSIGHTS — APRIL 2026
DGM ANALYTICS — MONTHLY RECOMMENDATIONS
Sasha is running at 52% utilization — 35 points below Marcus and 18 below the studio average. At the current avg ticket, that gap represents $3,600–$4,000/month in unrealized revenue.
→ Review Sasha's booking channel visibility. If clients can't find or book her easily, fix the discovery problem before assuming it's a demand problem.
No-shows are costing $2,870 this month — nearly $34K annualized — and your studio takes a $0 deposit. That's a policy choice that's bleeding real money every week without any friction on the client side.
→ Implement a $75–$100 non-refundable deposit at booking. Industry data shows this cuts no-show rates by 60–70% within the first 60 days.
Flash and walk-in work averages $175 — less than half the $380–$520 earned on custom and cover-up sessions. With walk-in rate climbing to 22% and no guardrails, unplanned appointments are displacing higher-value booked work.
→ Designate one artist per day for walk-ins and protect custom booking slots for the rest. Flash fills gaps — it shouldn't replace planned revenue.
Repeat client rate is 41% and has climbed 7 points over 6 months. Clients are already choosing to come back without any formal incentive — this momentum is real and worth capturing before it plateaus.
→ Introduce a rebooking incentive: offer a $25 credit on the next session when booked before leaving. Formalize what's already working.